Refreshing Green Idea from Pepsi
Cause marketing is a type of marketing involving a “for profit” business and a non-profit organization for mutual benefit. It differs from corporate giving (philanthropy) as the latter generally involves a specific donation that is tax deductible, while cause marketing is a PR relationship generally not based on a donation.
This is a powerful marketing tool that business and nonprofit organizations are increasingly leveraging. The Pepsi Refresh Project is a groundbreaking effort to foster innovation in social good. This year, the company will award $20 million to the best ideas for moving communities forward. Beginning last January 13th, individuals apply for grants to benefit projects of their own design in one of six categories: Health, Education, Food & Shelter, Neighborhoods, Arts & Culture, and the Planet. Through an online, democratic process, the public will determine the winning grants every month.
In a partnership with the Good organization, they’re looking for people, businesses, and non-profits with ideas that will have a positive impact for the planet as a whole. From Education to Health and the Environment. These ideas should be feasible and completed 12 months from the date you receive the first funds. They also must benefit projects taking place and serving the US. Each month, a maximum of 1,000 ideas can be submitted and there will be up to 32 potential Grant Recipients selected.
Unfortunately for the rest of the world, only legal residents of one of the 50 United States or the District of Columbia are eligible to apply.
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